The Playboy Interview: Sports Gods by Playboy

Author:Playboy
Language: eng
Format: epub
Publisher: Playboy Enterprises, Inc.
Published: 2012-11-25T23:00:00+00:00

Playboy: But that program has only about 100 people signed up so far.

Jenner: It’s a big step in the right direction.

Playboy: Then you approve of corporate support for athletes?

Jenner: Definitely. And maybe in the future, as more people do it, it will become more popular. It’s making it easier for some athletes who are out of college to get by.

Playboy: What about the possibility of rampant commercialism once corporations get involved in sponsoring Olympic teams?

Jenner: I think the only way we’re going to make it is to have corporations get involved, to work within the capitalistic system. There are millions of dollars that are donated by corporations to athletic organizations. But, in the past, amateur athletes haven’t been their priority. Who could they give the money to? The A.A.U.? The Olympic Committee? The United States Track and Field Federation? The N.C.A.A.? They just didn’t know who to give it to, so they’ve stayed away. I think if we reorganize amateur sports, it will make it easier for corporations to get involved.

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